Roborock at IFA 2023: New product category expected

Published by Timo Altmeyer on the 7. August 2023

It's that time again: The IFA, one of the world's largest technology events, is imminent and this year Roborock promises to rock the stage in the City Cube!

Roborock with a new product category

From September 01st to 05th this year, the IFA welcomes a wide audience in the exhibition halls at the Berlin radio tower. Already on August 30th, Roborock will present its latest products with an exclusive presentation for press representatives.

But what exactly can visitors and press representatives expect from Roborock at this year's IFA? For one, the company is announcing new additions to its already impressive fleet of vacuum robots. However, Roborock also teases the entry into a completely new product category.

Quite an interesting twist, as it appears that this mysterious new product category may not be limited to household appliances. At the beginning of June, the “Roborock Smart Projector R1” appeared in a listing from iF Design. An ultra-short throw projector designed to provide an immersive audio-visual experience. If Roborock actually ventures into the projector market, it would be an exciting expansion of the Roborock product portfolio.

Roborock Smart Projector R1 in three colors
This is what the Roborock Smart Projector R1 looks like.

The IFA in Berlin often provides a stage for groundbreaking technology presentations and innovations. With the recent announcements and speculation surrounding Roborock, this year's event seems to be no exception. So if you want to experience the latest technological developments up close, you should definitely not miss the Roborock booth (City Cube, Hall A6 (CCA-203)).

We will keep a close eye on the developments at the IFA and are excited to see what surprises Roborock has in store.

Source: press release, iF design

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