Zepp E - Huami (Amazfit) unveils new smartwatch

by Timo10. September 2020
With "Zepp", the Chinese smartwatch manufacturer "Huami" has put another brand into the race. The Zepp E is the first smartwatch from the new (premium) brand that focuses entirely on the digital well-being of the user and wants to improve habits through artificial intelligence.

Huami - Amazfit - Zepp

Update 10. September 2020

New information on the German launch of the Zepp E! With a recommended retail price of 249 Euros the smartwatch is now also available in Germany. Of the Amazfit Official Store on Amazon has listed the Zepp E in 5 different colors.

Some Amazfit users have certainly already noticed. At the end of August, the Amazfit app was renamed Zepp. Except for the new name and a “Σ” (Sigma) as a logo, the app has remained unchanged so far. However, there is a long history behind the Zepp brand. Zepp was founded in Los Gatos, California (USA) back in 2012. The company's focus was on smart sensors for baseball players, tennis players and golfers. In mid-2018, Zepp was finally taken over by Huami, the company behind the much better-known “Amazfit” brand.

Zepp E in round and square.

Zepp is a good example of how Huami is trying that Market strategy in the area of ​​sport and fitness to develop further. By taking over Zepp, the Chinese company was able to secure patents for sensors, algorithms and deep learning, which enables the development of (health) systems such as PAI (Personal Activity Intelligence) became possible. A good two years after the takeover, Huami is reviving the almost forgotten brand.

Zepp E smartwatch

Elegant design with AMOLED display

Zepp positions itself alongside Amazfit as a “professional brand for the digital management of user wellbeing”. The Zepp E is the first smartwatch that Huami markets under the Zepp label. In terms of design, the company attaches great importance to a particularly elegant appearance that also does justice to a business casual dress code. The smartwatch is available in two versions for this purpose. The Zapp E Circle with circular 1.28 inch AMOLED display (326 DPI), embedded in a high-quality stainless steel case, or the Zepp e square with square 1.65 inch AMOLED display (341 DPI), also in a stylish stainless steel case.

Zepp E Smartwatch (1)

The hardened one protective glass is curved towards the edges of both models and merges almost seamlessly into the housing. The Zapp E in appears for even more variety more than 5 different colors. Depending on the color, the smartwatch comes with a Leather, fluoroelastomer or metal bracelet fitted. Interchangeable Watch Faces also ensure individuality.

GeneralBrand: Zepp
Model: Zepp E.
Type: smartwatch
DisplayType: AMOLED
Diagonal: 1.28 ″ (Square) 1.65 ″ (Circle)
Resolution: 348 × 442 (Square) 416 × 416 (Circle)
sensors* Biological Tracking Optical Sensor
* Acceleration sensor
* Geomagnetic sensor
* Ambient Light Sensor
* Linear vibration motor
AccumulatorCapacity: 188 mAh
Duration: up to 15 days
Charging time: 2 hours
DimensionsWeight: 36g (Square) 32g (Circle)
Size: 43.3 × 35.7 × 9.0 mm (Square) 42.2 × 42.2 × 9.1 mm (Circle)

Functions of the Zepp E Smartwatch

The range of functions of the Zepp E has so far not shown any major differences to the Amazfit models. The smartwatch with the Amazfit GTS comparable, with the Zepp E without GPS gets by. The state of health of the wearer is determined by an optical BioTracker supervised. The sensor measures the heart rate and estimates it Amount of oxygen in the blood (SpO2). Artificial intelligence uses the collected data and uses it to create a health profile of the user (PAI). Among other things, the 24/7 stress level and to what extent physical fitness changes over time.

Zepp E Smartwatch also suitable for swimming.

The Zepp E can also be used to track sporting activities. Total stand 11 sports programs to choose from including running, biking, climbing, and skiing Swimming (5 ATM waterproof). The synchronization (Bluetooth 5.0) of the collected data takes place via the already mentioned Zepp app.

Long-lasting battery

A battery with only 188 mAh It doesn't sound like a lot of capacity, but Zepp promises a running time 7 days under normal use and 15 days in “Basic Watch Mode”. The smartwatch is charged via a magnetic 2-pin charging cradle. The charging time is given as 2 hours.

Zepp E Smartwatch in different colors.

Price and availability

The Zepp E is now available in Germany. The recommended retail price is 249 euros.

Source: Press Release


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Hi and thanks for the informative contribution. On another page I read that the watch also has GPS and even NFC built in. Instead, I read the exact opposite with you. What's wrong now?


Hello, I've been thinking about getting a smartwatch for a few days. At the moment I am wavering between the Amazfit GTS and the Zepp E, which are both from the same manufacturer and use the same app (right?). The watch is primarily intended to help with sports tracking.
The Zepp E now costs € 250 on Amazon. I would get the GTS for a fair bit less. The price difference is huge and I don't really know whether the extra charge is worth it. Now my question: What are the differences that justify the higher price?