XGIMI Ascend – The 3-in-1 screen for home cinema fans

Published by Timo Altmeyer on the 10. January 2025

XGIMI is also part of this year’s CES in Las Vegas and has an exciting concept product called “Ascend”, which combines an extendable ALR screen with a powerful Harman-Kardon soundbar.

XGIMI Ascend CES 2025 Hero

 3-in-1 technology for maximum flexibility 

At its core, the XGIMI Ascend is a motorized 100-inch ALR screen that can be extended and retracted at the touch of a button. What is exciting, however, is the design, which with its retro aesthetic is more reminiscent of a modern sideboard than a floor screen. The Ascend is designed so that it can be flexibly integrated into any room. No drilling, no fixed mounting necessary.

XGIMI Ascend Floor Screen Full View
The XGIMI Ascend with the AURA 2 ultra short throw projector.

Thanks to ALR (Ambient Light Rejection) technology, the screen promises clear, high-contrast images even in daylight by minimizing disruptive ambient light.

XGIMI itself recommends the Ascend in combination with the AURA 2 ultra-short-throw projector, which was already presented here at last year's IFA. The AURA 2 delivers razor-sharp images at 2.0 ISO lumens of brightness thanks to Dual Light 2.300 technology and Dolby Vision, and covers 99% of the DCI-P3 color space.

XGIMI Ascend Design
Inspired by 90s retro aesthetics.

The appropriate home cinema sound comes from a powerful 60W soundbar from Harman-Kardon, which is discreetly hidden behind the wooden panels of the screen.

In addition, the Ascend not only serves as a home cinema screen, but can also be extended to a third or half to create an ambient experience - for example with virtual fireplaces or a digital aquarium.

 release still unclear 

The Ascend is currently only a concept and it is not yet known if and when it will go into production.

Source: XGIMI

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